Changes in the market conditions and the expectations of Millennials and Gen Zers, who now make up 60% of the hourly workforce, require businesses to adopt new ways to attract and retain employees. Millennials and Gen Zers who grew up with the internet expect modern communication tools, gig-like flexibility, and the ability to complete transactions quickly and easily from their mobile devices. But as hourly employees, they often lack schedule flexibility and mobile technology. Attracting and retaining these employees requires investments in digital transformation and workforce technologies.
In May of 2021, Legion commissioned a study of thousands of hourly workers and their managers in North America. The goal was to better understand workplace concerns and desires and learn how business can improve those experiences to attract and retain critical employees.